"Clayton is one of those unicorn marketers who are impact driven, love data, and truly immerse themselves in the product and customer."
- Robert Ting, former Vice President of Marketing at Highfive
- Robert Ting, former Vice President of Marketing at Highfive
Summary of Experience.
With over 12 years of marketing experience in B2B and B2C tech, Clayton Pritchard is a product marketing leader who has worked at Meta (WhatsApp), LinkedIn, and Twitter, as well as been the first marketing hire and Head of Marketing at two early-stage startups. As a people manager, he has hired and led teams of up to 5 in three different roles. His core competencies include go-to-market strategy, competitive analysis, and cross-functional collaboration.
Currently, Clayton is a product marketer at WhatsApp, where he collaborates with cross-functional teams to develop and launch privacy-focused products for global WhatsApp users, enhancing the overall privacy narrative. He also conducts and analyzes market research and user research, providing valuable insights to inform product roadmap and go-to-market strategy. As a user advocate, Clayton influences product decisions and strategies by voicing user perspectives within the organization. Additionally, he conducts competitive analysis to create differentiated products and positioning, contributing to WhatsApp's continued success in the market.
Additionally, Clayton is a freelance product marketing consultant and works with startups like Elion Health to develop their positioning and successfully bring their products to market. He also share's his insights and opinions through podcast interviews and conference presentations.
Previously, Clayton was Head of Marketing at two early-stage B2B SaaS startups where he laid the marketing foundation, taking the marketing strategy at both from 0 to 1. During his time at Momentum and Prelay, he conducted industry and competitive research, developed messaging and positioning, led product launches, and instituted growth marketing campaigns.
Outside of his professional life, Clayton loves trying new food and boba which he shares his favorites on his foodie Instagram page: @thebobanerd. He is also an avid sports fan, especially when it comes to UCF football and the NBA's Golden State Warriors and Orlando Magic.
Currently, Clayton is a product marketer at WhatsApp, where he collaborates with cross-functional teams to develop and launch privacy-focused products for global WhatsApp users, enhancing the overall privacy narrative. He also conducts and analyzes market research and user research, providing valuable insights to inform product roadmap and go-to-market strategy. As a user advocate, Clayton influences product decisions and strategies by voicing user perspectives within the organization. Additionally, he conducts competitive analysis to create differentiated products and positioning, contributing to WhatsApp's continued success in the market.
Additionally, Clayton is a freelance product marketing consultant and works with startups like Elion Health to develop their positioning and successfully bring their products to market. He also share's his insights and opinions through podcast interviews and conference presentations.
Previously, Clayton was Head of Marketing at two early-stage B2B SaaS startups where he laid the marketing foundation, taking the marketing strategy at both from 0 to 1. During his time at Momentum and Prelay, he conducted industry and competitive research, developed messaging and positioning, led product launches, and instituted growth marketing campaigns.
Outside of his professional life, Clayton loves trying new food and boba which he shares his favorites on his foodie Instagram page: @thebobanerd. He is also an avid sports fan, especially when it comes to UCF football and the NBA's Golden State Warriors and Orlando Magic.