"Clayton is one of those unicorn marketers who are impact driven, love data, and truly immerse themselves in the product and customer."
- Robert Ting, former Vice President of Marketing at Highfive
- Robert Ting, former Vice President of Marketing at Highfive
Summary of Experience.
A results-oriented product marketer with 15 years of B2B tech marketing experience, Clayton Pritchard has driven impact across company stages from early-stage startups to Big Tech (Meta, LinkedIn, and Twitter). He combines growth and product marketing experience to develop positioning and go-to-market strategies that drive demand and revenue. As a dedicated people manager, Clayton has hired and led teams of up to five.
Currently, Clayton is the Owner and CEO of Olivine Marketing, a full-service product marketing and branding agency that works with B2B SaaS companies from early-stage startups to post-IPO brands, including ServiceNow, Meta, Twilio, and Mercury. Through agency and fractional engagements as well as Olivine Playbooks and Certification, Olivine helps companies develop positioning and messaging, conduct customer and competitor research, establish pricing and packaging, build sales enablement and branding, and create revenue-driving go-to-market plans. He also shares his insights and opinions through podcast interviews and conference presentations, including with the Product Marketing Alliance.
Formerly, Clayton was the founding marketer and Head of Marketing at two early-stage B2B SaaS startups, including at Momentum.io, which was acquired by Salesforce. He laid the marketing foundation, taking the marketing strategy at both companies from 0 to 1. During his time there, he conducted industry and competitive research, developed messaging and positioning, led product launches, and launched growth marketing campaigns.
Outside of work, Clayton loves trying new food and sharing his favorites on his foodie Instagram page: @claytonthefoodie. He is also an avid sports fan, especially UCF football and the NBA's Golden State Warriors and Orlando Magic.
Currently, Clayton is the Owner and CEO of Olivine Marketing, a full-service product marketing and branding agency that works with B2B SaaS companies from early-stage startups to post-IPO brands, including ServiceNow, Meta, Twilio, and Mercury. Through agency and fractional engagements as well as Olivine Playbooks and Certification, Olivine helps companies develop positioning and messaging, conduct customer and competitor research, establish pricing and packaging, build sales enablement and branding, and create revenue-driving go-to-market plans. He also shares his insights and opinions through podcast interviews and conference presentations, including with the Product Marketing Alliance.
Formerly, Clayton was the founding marketer and Head of Marketing at two early-stage B2B SaaS startups, including at Momentum.io, which was acquired by Salesforce. He laid the marketing foundation, taking the marketing strategy at both companies from 0 to 1. During his time there, he conducted industry and competitive research, developed messaging and positioning, led product launches, and launched growth marketing campaigns.
Outside of work, Clayton loves trying new food and sharing his favorites on his foodie Instagram page: @claytonthefoodie. He is also an avid sports fan, especially UCF football and the NBA's Golden State Warriors and Orlando Magic.