Summary of Experience.
Clayton Pritchard is a product marketing leader with 11+ years of experience including 5.5 years in product marketing, 6 years in growth marketing, and 1.5 years in sales. As a people manager, Clayton's experience includes hiring and leading teams of up to 5 in two previous roles, and his industry experience spans both B2C and B2B with specialties in SaaS and Internet tech.
Recently, Clayton led marketing at Prelay (Sales SaaS startup) as Head of Marketing. He laid the marketing foundation including updating product messaging and positioning, establishing the marketing strategy, and testing organic and paid marketing channels: SEO, PR, search & social ads, content marketing, social media marketing, and event sponsorship.
Previously, he was a Product Marketing Manager at LinkedIn on two separate Consumer Marketing teams including one focused on building products for small business owners and another tasked with making LinkedIn a trusted and safe place for the world's professionals to engage.
Before his time at LinkedIn, he was Lead Product Marketing Manager at Highfive (acq. by Dialpad), where he led messaging, positioning, and go-to-market strategy in addition to press relations, analyst relations, event marketing, and content marketing. He also spearheaded Highfive's move upmarket from SMB to Enterprise including pricing and packaging updates as well as training the Sales and Customer Success teams.
At Highfive, he originally started as Growth Marketing Manager and handled search engine optimization (SEO) and digital advertising across multiple channels including Google AdWords, Bing Ads, Facebook, LinkedIn, Twitter, and Spiceworks.
Prior to Highfive, Clayton was as an Ads Account Manager at Twitter in San Francisco where he worked with high spending small to medium business (SMB) advertisers to optimize and grow their Twitter Ads campaigns. In addition, Clayton worked with the Marketing and Global Sales Intelligence teams in driving advertiser acquisitions through paid marketing on Google AdWords, Bing Ads, and Twitter Ads. He also facilitated mass email marketing for the Global Inside Sales team to increase incremental revenue from current and lapsed advertisers.
Outside of work, Clayton loves a trying new foods and boba which he shares on his foodie Instagram page: @thebobanerd.
Recently, Clayton led marketing at Prelay (Sales SaaS startup) as Head of Marketing. He laid the marketing foundation including updating product messaging and positioning, establishing the marketing strategy, and testing organic and paid marketing channels: SEO, PR, search & social ads, content marketing, social media marketing, and event sponsorship.
Previously, he was a Product Marketing Manager at LinkedIn on two separate Consumer Marketing teams including one focused on building products for small business owners and another tasked with making LinkedIn a trusted and safe place for the world's professionals to engage.
Before his time at LinkedIn, he was Lead Product Marketing Manager at Highfive (acq. by Dialpad), where he led messaging, positioning, and go-to-market strategy in addition to press relations, analyst relations, event marketing, and content marketing. He also spearheaded Highfive's move upmarket from SMB to Enterprise including pricing and packaging updates as well as training the Sales and Customer Success teams.
At Highfive, he originally started as Growth Marketing Manager and handled search engine optimization (SEO) and digital advertising across multiple channels including Google AdWords, Bing Ads, Facebook, LinkedIn, Twitter, and Spiceworks.
Prior to Highfive, Clayton was as an Ads Account Manager at Twitter in San Francisco where he worked with high spending small to medium business (SMB) advertisers to optimize and grow their Twitter Ads campaigns. In addition, Clayton worked with the Marketing and Global Sales Intelligence teams in driving advertiser acquisitions through paid marketing on Google AdWords, Bing Ads, and Twitter Ads. He also facilitated mass email marketing for the Global Inside Sales team to increase incremental revenue from current and lapsed advertisers.
Outside of work, Clayton loves a trying new foods and boba which he shares on his foodie Instagram page: @thebobanerd.