Bay Area Marketing Leader Resume

Resume.

PROFESSIONAL EXPERIENCE

Prelay, San Francisco, CA
Head of Marketing (May 2021 - Present)

Lead marketing function as first marketing hire and employee #9
Develop messaging and positioning and update website copy
Set up, test, and manage marketing channels: SEO, content marketing, search & social ads, public relations, analyst relations, social media, and event sponsorship
Collaborate with sales to develop sales enablement materials
Manage marketing operations including website tracking via Google Tag Manager and email automation via ActiveCampaign

LinkedIn, Sunnyvale, CA
Product Marketing Manager, Trust & Safety (June 2020 - April 2021)

Act as the voice of the member and work with product management, design, and engineering to develop and implement product features focused on continuing to make LinkedIn the most trusted social platform
Collaborate with market research team to understand the biggest trust breaking issues that members have and the impact that launched features have on perceptions
Write product copy based on member insights to decrease confusion and build transparency of privacy settings and safety features
Develop go-to-market strategies for new feature launches and new adoption campaigns
Create quarterly newsletter to keep internal stakeholders updated on impactful product updates, marketing campaigns, and research

Product Marketing Manager, Small Business (September 2018 - June 2020)

Collaborated with product, design, and engineering to develop and launch the service marketplace on LinkedIn
Doubled demand for LinkedIn's freelancer marketplace, LinkedIn ProFinder, in first 6 months via in-product promos, paid media campaigns, and email marketing
Completed brand awareness research and campaign
Inaugural Culture Champion for the Global Consumer Product Marketing team (12/2019-7/2019)

Highfive Technologies Inc., Redwood City, CA
Product Marketing Manager (January 2018 - September 2018)

Manage go-to-market strategy for new features and products including messaging, positioning, pricing, and sales training, in addition to project managing marketing launch activities
Write website messaging based on change in positioning and moving up market
Assist in development of new pricing model
Collaborate with PR agency to develop and execute public relations and analyst relations strategy (Examples of secured coverage: Bloomberg, TechCrunch, The Official SaaStr Podcast)
Lead event marketing initiatives including conferences and customer events

Growth Marketing Manager (December 2015 - January 2018)

Worked with graphic designer and website developer to develop and test new landing pages and improve overall website conversion rates
Coordinated with PR agency regarding media outreach including product reviews, by-lines, and speaking opportunities
Managed event marketing including large and small event sponsorships and exhibiting: LAUNCH Festival, Interop Las Vegas, Oktane, BoxWorks, SpiceWorld, Enterprise Connect, InfoComm, and TechDay Access
Managed representation at Interop Las Vegas where Highfive launched it's partnership with Dolby Voice, including expo floor booth, customer and prospect lunch, CEO speaking opportunities, and CEO press interviews
Spearheaded SEO including working with content marketing agency and team members to produce onsite and offsite content for onsite optimizations and link building
Managed social media accounts including Twitter, Facebook, LinkedIn, Instagram, & Spiceworks
Coordinated additional lead generating activities including webinars and list rentals
Managed paid acquisitions via search engine marketing, display advertising, and social media advertising

Prezi, San Francisco, CA
Search Engine Marketing Consultant - Contractor (October 2015 - October 2015)

Completed an audit of all search engine marketing initiatives via Google AdWords including both Search and Display campaigns
Recommended new account structure in order to improve organization of campaigns and the process of creating new campaigns in the future
Provided campaign optimization suggestions including new landing pages and keywords

Twitter, San Francisco, CA
SMB Account Manager (May 2014 - October 2015)

Reviewed and optimized Twitter Ads campaigns with advertisers to achieve the highest ROI
Consistent top performer: first member of Inside Sales to surpass $1MM in revenue and pace over 150% in 1 quarter
Worked with Sr Paid Media Analyst in managing Twitter SMB's paid search and display advertising via Google AdWords and Bing Ads
Assisted SMB Marketing Manager for Americas in optimizing Twitter Ads campaigns driving advertiser acquisitions
Managed all email marketing for the Global Inside Sales team
Trained fellow team members on basics of Google AdWords, Google Analytics, and UTM parameters
Selected as a mentor to new team members

eComIQ
Paid Media Account Manager (November 2011 - May 2014)

Managed 11 AdWords & 6 Bing Ads accounts totaling over $55,000 in monthly advertising
Handled 2 short-term ad campaigns for Regal Cinemas including $50,000 Christmas campaign with 4.5 to 1 ROI & another campaign with 7 to 1 ROI
Worked with 45 total clients to develop portfolio of paid media services to meet their needs
Generated monthly reports in Excel using data from Google Analytics & analyzed performance
Presented monthly results along with plans to drive incremental gains

Google Plus Daily
Co-Founder & Marketing Director (December 2012 - May 2014)

Managed all business activities including monetization, marketing, & recruitment
Executed marketing strategy leading to 310,000 visits in Year 1 & 60,000 monthly pageviews
Conducted online advertising via AdWords, LinkedIn, Twitter, Facebook, & StumbleUpon
Grew Google+ page to 27,000 followers & Google+ community to 140,000 members
Published over 400 news articles as a team; personally wrote or edited 200+ articles

Google
Student Ambassador (July 2013 - May 2014)

Assisted key stakeholders at my university in the implantation of Google+ into their marketing strategy including a Hangout on Air with UCF Athletics resulting in over 4,000 live viewers
Developed messaging to target different market segments in launch of new product, Helpouts
Coordinated 4 branding events (ex: YouTube Music Awards viewing party) reaching over 1,100 people
Collaborated with Google recruiter on 5 recruiting events/semester reaching over 500 students

HostDime
Community Manager (February 2011 - March 2012)

Marketed through social media & analyzed effectiveness using analytics tools such as Google Analytics, Hootsuite, CoTweet and Crowdbooster
Increased Twitter followers by over 175% & Facebook likes by over 160% in under 1 year
Wrote monthly internal and external newsletters
Coordinated public relations events: Relay for Life, Race for the Cure, educational workshops
Wrote blog posts (content marketing, news, press releases) for both the HostDime & Surpass Hosting brands

UCF First Year Experience
Orientation Team Member (January 2010-January 2011)

Promoted the University of Central Florida & it’s resources through small groups of 15-40
Worked on a team of 38 to carry out 30 orientations in 70 days
Mentored & advised incoming students (14,000) & family members (9,000)

SKILLS & EXPERTISE

Remarketing
SEM/SEO
Excel
Event Marketing/Management
Salesforce

VOLUNTEER EXPERIENCE

RevGenius
San Jose Chapter Head (August 2021 - Present)

Givology.org
Search Advertising Manager (May 2013 - August 2013)

Volunteered connecting people to grassroots educational projects & scholarships around the world with impact exceeding 200 students & $400,000
Managed Google Grant of $10,000/month in order to increase brand awareness & conversions
Tracked & analyzed involvement of more than 6,200 donors & volunteers as part of a team

BASE Camp Childhood Cancer Foundation
Project Manager (August 2011-December 2011)

Brainstormed fundraising concepts with teammates, coordinated efforts to raise $2,500 & surpassed goal by over 150%
Co-wrote & presented business proposal as well as project updates
Designed fundraising event marketing flyer
Created project summarizing video

EDUCATION

University of Central Florida, Orlando, Florida
Bachelor of Science in Business Administration (August 2009 - May 2014)
Major: Marketing Minors: Entrepreneurship, Leadership Studies Certificate: E-Marketing
Cumulative GPA: 3.61

Google AdCamp, New York, New York
Inaugural Participant (June 2012)

Selected for 4-day AdCamp Program taught by Google sales leaders, providing in-depth introduction to company’s advertising sales operations & products (AdWords, YouTube, & Mobile)
Competed in team-based advertising challenge answering a request for proposal (RFP): completed market & consumer analysis, developed creative advertising strategy, & presented final proposal to sales leaders