Resume.
| Clayton_Pritchard_Resume.pdf |
PROFESSIONAL EXPERIENCE
Meta — Remote
Product Marketing, Privacy at WhatsApp (February 2023 - Present)
Momentum — Remote
Head of Marketing (March 2022 - October 2022)
Prelay — San Francisco, CA
Head of Marketing (May 2021 - January 2022)
LinkedIn — Sunnyvale, CA
Product Marketing Manager, Trust & Safety (June 2020 - May 2021)
Product Marketing Manager, Small Business & Service Marketplace (September 2018 - June 2020)
Highfive Technologies Inc. (Acq. by Dialpad) — Redwood City, CA
Lead Product Marketing Manager (January 2018 - September 2018)
Growth Marketing Manager (December 2015 - January 2018)
Twitter — San Francisco, CA
SMB Account Manager (May 2014 - October 2015)
eComIQ — Orlando, FL
Digital Marketing Manager (November 2011 - May 2014)
Google — Remote
Student Ambassador (July 2013 - May 2014)
HostDime — Orlando, FL
Content & Community Marketing Manager (February 2011 - March 2012)
UCF First Year Experience — Orlando, FL
Orientation Team Member (January 2010-January 2011)
Meta — Remote
Product Marketing, Privacy at WhatsApp (February 2023 - Present)
- Collaborate with cross-functional teams (Product, Design, Engineering, Legal, Comms) to successfully launch privacy-focused experiences for global WhatsApp users, enhancing the overall privacy narrative
- Conduct and analyze market research and user research in collaboration with Marketing Insights, providing valuable insights to inform product roadmap and go-to-market strategy
- Play a key role as the user advocate, influencing product decisions and strategies through voicing user perspectives within the organization
- Conduct competitive research to create differentiated products and positioning, contributing to WhatsApp's continued success in the market
Momentum — Remote
Head of Marketing (March 2022 - October 2022)
- Led marketing function as the 1st marketing hire with a focus on product marketing, content marketing, and growth marketing
- Managed a junior product marketing manager
- Refreshed messaging and positioning based on customer research
- Developed product go-to-market plan for new products including Product Hunt, PR, content marketing, and outbound sales campaigns
- Collaborated with design agency to redesign the website to improve visitor experience and implement a future-proof design
- Instituted social marketing campaign which drove 55% increase in LinkedIn followers
- Created and managed SEO strategy resulting in a 34% improvement in target keyword rankings
- Won Momentum's first G2 badge
Prelay — San Francisco, CA
Head of Marketing (May 2021 - January 2022)
- Led marketing function as 1st marketing hire & employee #9, focused on product marketing & demand generation
- Established product messaging and positioning through methodical testing
- Developed integrated marketing strategy inclusive of strategic partnerships, analyst & public relations, content marketing, SEO, search & social ads, social media, and event sponsorship
- Directed design agencies in the redesign and expansion of company website as well as the creation of social media and advertising graphics
- Created sales enablement materials including one-pagers and outbound email graphics
- Managed marketing operations including website tracking and email automation
- Assisted in hiring and onboarding Sales and Customer Success teams
LinkedIn — Sunnyvale, CA
Product Marketing Manager, Trust & Safety (June 2020 - May 2021)
- Led cross-functional teams to develop and implement trust-focused product features, enhancing LinkedIn's reputation as the most trusted social platform
- Conducted market research to identify member concerns and their perception of product features, leading to targeted product improvements
- Crafted member-centric product copy aimed at reducing confusion, fostering transparency, and boosting member confidence
- Formulated effective go-to-market strategies for successful product launches
- Established regular internal communication through quarterly newsletters, keeping stakeholders informed about impactful product updates, marketing campaigns, and research
Product Marketing Manager, Small Business & Service Marketplace (September 2018 - June 2020)
- Collaborated cross-functionally to successfully develop and launch LinkedIn's Service Marketplace
- Implemented in-product promotions, paid media campaigns, and email marketing strategies that resulted in 100% increase in demand for LinkedIn ProFinder (rebranded to Service Marketplace) within the first 6 months
- Provided mentorship to marketing intern, contributing to their professional growth and development
- Conducted brand awareness research and executed effective campaign initiatives
- Selected as the inaugural Culture Champion for the Global Consumer Product Marketing team at LinkedIn
Highfive Technologies Inc. (Acq. by Dialpad) — Redwood City, CA
Lead Product Marketing Manager (January 2018 - September 2018)
- Developed and managed full-funnel product marketing strategy including messaging, positioning, pricing, sales training, and project managing promotion activities
- Hired, trained, and mentored new product marketing team members
- Completed customer interviews to inform ideal customer profile, strengthen competitive messaging, and gather feedback on branding updates
- Led a move upmarket from SMB to Enterprise including competitive research, updating messaging and positioning, developing new pricing and packaging, as well as training the sales, customer success, and support teams
- Completed competitive analysis and created competitive sheets and sales battle cards
- Managed customer advocacy program including written and video case studies
- Collaborated with a PR agency to develop and execute public relations and analyst relations strategy (Examples of secured coverage: Bloomberg, TechCrunch, The Official SaaStr Podcast)
Growth Marketing Manager (December 2015 - January 2018)
- Hired, trained, and led event marketer
- Collaborated with graphic designer and website developer to improve website conversion rates
- Managed paid demand gen campaigns via search, display, and social totaling $100k+ in monthly spend
- Spearheaded SEO including technical on-site optimizations, content updates, and link building
- Led co-marketing partnership with Dolby including partnership launch at Interop Las Vegas: expo floor booth, customer and prospect lunch, CEO speaking opportunities, and CEO press interviews
- Managed social media marketing including Twitter, Facebook, LinkedIn, Instagram, & SpiceWorks
- Developed event marketing strategy including first-party events, webinars, and industry conferences: LAUNCH Festival, Interop Las Vegas, Oktane, BoxWorks, SpiceWorld, Enterprise Connect, InfoComm, and TechDay Access
- Coordinated with PR agency regarding media outreach including product reviews, by-lines, and speaking opportunities
Twitter — San Francisco, CA
SMB Account Manager (May 2014 - October 2015)
- Worked cross-functionally to manage global customer acquisition campaigns through paid search and display advertising on Google AdWords, Bing Ads, and Twitter Ads
- Managed all email marketing for the Global SMB Sales team
- Reviewed and optimized Twitter Ads campaigns with advertisers to achieve the highest ROI
- Consistent top performer: first member of SMB Sales to surpass $1MM in revenue and 150% quote attainment in a quarter
- Trained fellow team members on basics of Google AdWords, Google Analytics, and UTM parameters
- Selected as a mentor to new team members
eComIQ — Orlando, FL
Digital Marketing Manager (November 2011 - May 2014)
- Recruited, trained, and led a successful team of 5
- Worked with 45 total clients to develop portfolio of digital marketing services (paid media, social media, SEO, etc.) to meet their needs
- Managed 11 AdWords & 6 Bing Ads accounts totaling over $55,000 in monthly advertising spend
- Handled ad campaigns for Regal Cinemas including $50,000 Christmas campaign with 4.5 to 1 ROI & another campaign with 7 to 1 ROI
- Generated monthly reports in Excel using data from Google Analytics & analyzed performance
Google — Remote
Student Ambassador (July 2013 - May 2014)
- Acted as liaison between Google product teams & University of Central Florida (UCF) students and faculty
- Assisted key stakeholders at the UCF in the implantation of Google+ into their marketing strategy including a Hangout on Air with UCF Athletics resulting in over 4,000 live viewers
- Developed messaging to target different personas in launch of new product
- Coordinated 6 product branding events (products including YouTube, Google Glass, & Google+) reaching over 1,300 people
- Collaborated with Google recruiter on 8 recruiting events/semester reaching over 700 students
HostDime — Orlando, FL
Content & Community Marketing Manager (February 2011 - March 2012)
- Managed through social media & analyzed effectiveness using analytics tools such as Google Analytics, Hootsuite, CoTweet and Crowdbooster
- Increased Twitter followers by over 175% & Facebook likes by over 160% in under 1 year
- Wrote monthly internal and external newsletters
- Coordinated public relations events: Relay for Life, Race for the Cure, educational workshops
- Wrote blog posts including content marketing and press releases for both the HostDime & Surpass Hosting brands
UCF First Year Experience — Orlando, FL
Orientation Team Member (January 2010-January 2011)
- Promoted the University of Central Florida & it’s resources through small groups of 15-40
- Worked on a team of 38 to carry out 30 orientations in 70 days
- Mentored & advised incoming students (14,000) & family members (9,000)
- Participated in 2 week training focused on diversity and crisis management
SKILLS & EXPERTISE
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VOLUNTEER EXPERIENCE
RevGenius
San Jose Chapter Head (August 2021 - July 2022)
I led the local chapter of RevGenius in San Jose, CA which included planning in-person events and establishing connections between the RevGenius members in the San Jose area.
Givology.org
Search Advertising Manager (May 2013 - August 2013)
BASE Camp Childhood Cancer Foundation
Project Manager (August 2011-December 2011)
RevGenius
San Jose Chapter Head (August 2021 - July 2022)
I led the local chapter of RevGenius in San Jose, CA which included planning in-person events and establishing connections between the RevGenius members in the San Jose area.
Givology.org
Search Advertising Manager (May 2013 - August 2013)
- Volunteered connecting people to grassroots educational projects & scholarships around the world with impact exceeding 200 students & $400,000
- Managed Google Grant of $10,000/month in order to increase brand awareness & conversions
- Tracked & analyzed involvement of more than 6,200 donors & volunteers as part of a team
BASE Camp Childhood Cancer Foundation
Project Manager (August 2011-December 2011)
- Brainstormed fundraising concepts with teammates, coordinated efforts to raise $2,500 & surpassed goal by over 150%
- Co-wrote & presented business proposal as well as project updates
- Designed fundraising event marketing flyer
- Created project summarizing video
EDUCATION
University of Central Florida, Orlando, Florida
Bachelor of Science in Business Administration (August 2009 - May 2014)
Major: Marketing Minors: Entrepreneurship, Leadership Studies Certificate: E-Marketing
Cumulative GPA: 3.61/4.00
Google AdCamp, New York, New York
Inaugural Participant (June 2012)
University of Central Florida, Orlando, Florida
Bachelor of Science in Business Administration (August 2009 - May 2014)
Major: Marketing Minors: Entrepreneurship, Leadership Studies Certificate: E-Marketing
Cumulative GPA: 3.61/4.00
Google AdCamp, New York, New York
Inaugural Participant (June 2012)
- Selected for 4-day AdCamp Program taught by Google sales leaders, providing in-depth introduction to company’s advertising sales operations & products (AdWords, YouTube, & Mobile)
- Competed in team-based advertising challenge answering a request for proposal (RFP): completed market & consumer analysis, developed creative advertising strategy, & presented final proposal to sales leaders