Resume.

PROFESSIONAL EXPERIENCE

WhatsApp — Remote
Product Marketing, Privacy (February 2023 - Present)
​
Momentum — Remote
Head of Marketing (March 2022 - October 2022)
  • Led marketing function as the 1st marketing hire with a focus on product marketing, content marketing, and growth marketing
  • Managed a junior product marketing manager
  • Refreshed messaging and positioning based on customer research
  • Developed product go-to-market plan for new products including Product Hunt, PR, content marketing, and outbound sales campaigns
  • Collaborated with design agency to redesign the website to improve visitor experience and implement a future-proof design
  • Instituted social marketing campaign which drove 55% increase in LinkedIn followers
  • Created and managed SEO strategy resulting in a 34% improvement in target keyword rankings
  • Won Momentum's first G2 badge
​
Prelay — San Francisco, CA
Head of Marketing (May 2021 - January 2022)
  • Led marketing function as 1st marketing hire & employee #9, focused on product marketing & demand generation
  • Established product messaging and positioning through methodical testing
  • Developed integrated marketing strategy inclusive of strategic partnerships, analyst & public relations, content marketing, SEO, search & social ads, social media, and event sponsorship
  • Directed design agencies in the redesign and expansion of company website as well as the creation of social media and advertising graphics
  • Created sales enablement materials including one-pagers and outbound email graphics
  • Managed marketing operations including website tracking and email automation
  • Assisted in hiring and onboarding Sales and Customer Success teams

LinkedIn — Sunnyvale, CA
Product Marketing Manager, Trust & Safety (June 2020 - May 2021)
  • Developed integrated go-to-market strategies for product launches
  • Acted as the voice of the member and worked cross-functionally with product management, design, and engineering to develop and implement product features focused on improving trust and safety perceptions
  • Collaborated with the market research team and international marketing teams to research trust-breaking issues and the impact product features have on perceptions
  • Wrote product copy based on member insights to decrease confusion, build transparency, and increase member confidence
  • Created quarterly newsletter to keep internal stakeholders updated on impactful product updates, marketing campaigns, and research
​
Product Marketing Manager, Small Business & Service Marketplace (September 2018 - June 2020)
  • Doubled demand for LinkedIn's freelancer marketplace, LinkedIn ProFinder, in first 6 months via in-product promos, paid media campaigns, and email marketing
  • Led the demand-side launch of new Service Marketplace integrated into the flagship LinkedIn experience
  • Completed brand awareness research and advertising campaign with a $1MM budget
  • Mentored summer marketing intern
  • Inaugural Culture Champion for the Global Consumer Product Marketing team
​
Highfive Technologies Inc. (Acq. by Dialpad) —​ Redwood City, CA
Lead Product Marketing Manager (January 2018 - September 2018)
  • Developed and managed full-funnel product marketing strategy including messaging, positioning, pricing, sales training, and project managing promotion activities
  • Hired, trained, and mentored new product marketing team members
  • Completed customer interviews to inform ideal customer profile, strengthen competitive messaging, and gather feedback on branding updates
  • Led a move upmarket from SMB to Enterprise including competitive research, updating messaging and positioning, developing new pricing and packaging, as well as training the sales, customer success, and support teams
  • Completed competitive analysis and created competitive sheets and sales battle cards
  • Managed customer advocacy program including written and video case studies
  • Collaborated with a PR agency to develop and execute public relations and analyst relations strategy (Examples of secured coverage: Bloomberg, TechCrunch, The Official SaaStr Podcast)
​
Growth Marketing Manager (December 2015 - January 2018)
  • Hired, trained, and led event marketer
  • Collaborated with graphic designer and website developer to improve website conversion rates
  • Managed paid demand gen campaigns via search, display, and social totaling $100k+ in monthly spend 
  • Spearheaded SEO including technical on-site optimizations, content updates, and link building
  • Led co-marketing partnership with Dolby including partnership launch at Interop Las Vegas: expo floor booth, customer and prospect lunch, CEO speaking opportunities, and CEO press interviews
  • Managed social media marketing including Twitter, Facebook, LinkedIn, Instagram, & SpiceWorks
  • Developed event marketing strategy including first-party events, webinars, and industry conferences: LAUNCH Festival, Interop Las Vegas, Oktane, BoxWorks, SpiceWorld, Enterprise Connect, InfoComm, and TechDay Access
  • Coordinated with PR agency regarding media outreach including product reviews, by-lines, and speaking opportunities
​
Twitter — San Francisco, CA
SMB Account Manager (May 2014 - October 2015)
  • Worked cross-functionally to manage global customer acquisition campaigns through paid search and display advertising on Google AdWords, Bing Ads, and Twitter Ads
  • Managed all email marketing for the Global SMB Sales team
  • Reviewed and optimized Twitter Ads campaigns with advertisers to achieve the highest ROI
  • Consistent top performer: first member of SMB Sales to surpass $1MM in revenue and 150% quote attainment in a quarter
  • Trained fellow team members on basics of Google AdWords, Google Analytics, and UTM parameters
  • ​Selected as a mentor to new team members

eComIQ — Orlando, FL
Digital Marketing Manager (November 2011 - May 2014)
  • Recruited, trained, and led a successful team of 5
  • Worked with 45 total clients to develop portfolio of digital marketing services (paid media, social media, SEO, etc.) to meet their needs
  • Managed 11 AdWords & 6 Bing Ads accounts totaling over $55,000 in monthly advertising spend
  • Handled ad campaigns for Regal Cinemas including $50,000 Christmas campaign with 4.5 to 1 ROI & another campaign with 7 to 1 ROI
  • Generated monthly reports in Excel using data from Google Analytics & analyzed performance

Google — Remote
Student Ambassador (July 2013 - May 2014)
  • Acted as liaison between Google product teams & University of Central Florida (UCF) students and faculty
  • Assisted key stakeholders at the UCF in the implantation of Google+ into their marketing strategy including a Hangout on Air with UCF Athletics resulting in over 4,000 live viewers
  • Developed messaging to target different personas in launch of new product
  • Coordinated 6 product branding events (products including YouTube, Google Glass, & Google+) reaching over 1,300 people
  • Collaborated with Google recruiter on 8 recruiting events/semester reaching over 700 students

HostDime —​ Orlando, FL
Content & Community Marketing Manager (February 2011 - March 2012)
  • Managed through social media & analyzed effectiveness using analytics tools such as Google Analytics, Hootsuite, CoTweet and Crowdbooster
  • Increased Twitter followers by over 175% & Facebook likes by over 160% in under 1 year
  • Wrote monthly internal and external newsletters
  • Coordinated public relations events: Relay for Life, Race for the Cure, educational workshops
  • Wrote blog posts including content marketing and press releases for both the HostDime & Surpass Hosting brands

​UCF First Year Experience —​ Orlando, FL
Orientation Team Member (January 2010-January 2011)
  • Promoted the University of Central Florida & it’s resources through small groups of 15-40
  • Worked on a team of 38 to carry out 30 orientations in 70 days
  • Mentored & advised incoming students (14,000) & family members (9,000)
  • Participated in 2 week training focused on diversity and crisis management
SKILLS & EXPERTISE
  • Messaging & Positioning
  • Pricing Strategy
  • Go-To-Market Strategy
  • People Management
  • Cross-functional Leadership
  • Integrated Marketing
  • Market Research
  • Sales Enablement
  • Content Marketing
  • Copywriting & Product Copy
VOLUNTEER EXPERIENCE

RevGenius
San Jose Chapter Head (August 2021 - July 2022)
I led the local chapter of RevGenius in San Jose, CA which included planning in-person events and establishing connections between the RevGenius members in the San Jose area.

Givology.org
Search Advertising Manager (May 2013 - August 2013)
  • Volunteered connecting people to grassroots educational projects & scholarships around the world with impact exceeding 200 students & $400,000
  • Managed Google Grant of $10,000/month in order to increase brand awareness & conversions
  • Tracked & analyzed involvement of more than 6,200 donors & volunteers as part of a team

BASE Camp Childhood Cancer Foundation
Project Manager (August 2011-December 2011)
  • Brainstormed fundraising concepts with teammates, coordinated efforts to raise $2,500 & surpassed goal by over 150%
  • Co-wrote & presented business proposal as well as project updates
  • Designed fundraising event marketing flyer
  • Created project summarizing video
EDUCATION

University of Central Florida, Orlando, Florida
Bachelor of Science in Business Administration (August 2009 - May 2014)
Major:  Marketing      Minors: Entrepreneurship, Leadership Studies       Certificate: E-Marketing
Cumulative GPA: 3.61/4.00

Google AdCamp, New York, New York
Inaugural Participant (June 2012)
  • Selected for 4-day AdCamp Program taught by Google sales leaders, providing in-depth introduction to company’s advertising sales operations & products (AdWords, YouTube, & Mobile) 
  • Competed in team-based advertising challenge answering a request for proposal (RFP): completed market & consumer analysis, developed creative advertising strategy, & presented final proposal to sales leaders
Phone: (415) 633-6859
Email: cp@claytonpritchard.com