Currently, Clayton is Growth Marketing Manager at Highfive, a modern video conferencing provider, where he manages multiple lead generation efforts including digital advertising (search advertising, paid social, display advertising, & third-party email), event management (conferences, customer events, & webinars), and search engine optimization (SEO).
Prior to Highfive, Clayton was a Search Engine Marketing Consultant for Prezi. He completed an audit of their Google AdWords campaigns including both Search and Display advertising and provided suggestions on restructuring the campaigns and optimizing for improved performance.
Formerly, Clayton was as an Account Manager at Twitter in San Francisco where he worked with high spending small to medium business (SMB) advertisers to optimize and grow their Twitter Ads campaigns. In addition, Clayton worked with the Marketing and Global Sales Intelligence teams in driving advertiser acquisitions through paid marketing on Google AdWords, Bing Ads, and Twitter Ads. He also facilitated mass email marketing for the Global Inside Sales team to increase incremental revenue from current and lapsed advertisers.
Clayton has a strong passion for marketing, especially digital marketing including search engine marketing, social media marketing, display advertising, content marketing, email marketing, and search engine optimization (SEO). In addition, he holds digital marketing certifications in Google AdWords, Google Analytics, and Bing Ads. Also, event marketing is another passion of his including planning and carrying out marketing events, and he enjoys learning new ways to increase customer/user acquisitions and retention.